Visual identification it's all kinds of symbols and fonts that are used by the company. These symbols are applied consistently and according to the company, they increase its recognition on the market and strengthen its competitiveness on the market. Visual identification is therefore in branding a tool that supports building brand awareness. It is a coherent study that aims to promote the company's image for many years to save its customers.
Elements that we include for visual identification:
- logo and logotype,
- company colors,
- templates for company prints (invoices, business cards, envelopes, documents and letters),
- principles of creating advertisements,
- elements related to internet marketing.